Polynesia presents its new campaign “AIR-PLNS” with the aim of unveiling the previews of its spring-summer 2024 collection. “AIR PLNS” is inspired by travel and traveller culture, and through its photographs it defines a series of profiles of travellers of different styles, all of whom find a place under the Polynesian banner.
This campaign is located on a plane bound for Japan. Inside the plane is an eclectic group of travellers, each with their own story and personality. Among these profiles, the role of the naughty boy who defies the rules of the plane, the boy who tries to flirt with other female passengers, the girl who complains about everything or the experienced woman who just wants to sleep and be quiet stand out. This creates the perfect context for exhibiting such a unique and contrasting collection that can only be seen on this flight.
As a result, the collection brings together all the traveller trends for this spring summer. First of all, the basic T-shirts with lettering stand out, garments that take us to places like Copacabana or Mykonos. Secondly, the Hawaiian shirt is the must-have piece to add to your suitcase on any trip. In addition, it is worth mentioning the Japanese T-shirts, as well as the presence of beige, grey, sand and black tones that complete a look where the protagonist garments are the aforementioned.
Thanks to the location and the exahusive definition of the characters, Polynesia offers an idyllic collection to wear on holiday no matter the destination. In this way, AIR-PLNS invites us to be adventurous, go for street style and enjoy a 100% trendy fashion trip. You can discover all the garments, shoes and accessories both on the Polinesia website and in their physical shops.
